Winter Olympics star Eileen Gu is one of the most marketable athletes at the 2026 Milan-Cortina Games. “The Snow Princess,” as she is affectionately called, earned over $23 million in 2025. Most of the earnings came through endorsements.

Gu and Zhu Yi, a fellow American-born athlete who now competes for China, were paid for "striving for excellent results" in the 2026 Milan Winter Olympics.

The Olympic slopestyle war between Mathilde Gremaud and Eileen Gu rages on. The Swiss skier successfully defended her gold in the women’s slopestyle final on Monday morning and held off the Gu, who was born in America but competes for China,

Eileen Gu shares her frustration with poor scheduling of events at Milan 2026.

Eileen Gu crashes in big air qualifying at the Winter Olympics but lands her final jump to secure a place in the final.

LIVIGNO, Italy (AP) — The nickname for the trick is “disaster.” Freeskiing star Eileen Gu saw it as something other than that. Because Gu landed that trick once at the top of the supersized rails portion of the Olympic slopestyle course Monday,

Eileen Gu already bagged a medal in her first event at the 2026 Winter Olympics. The American-born Chinese skier won silver at the slopestyle final on Monday. She turned in a strong performance but was edged out by Swiss skiing icon Mathilde Gremaud by just .

Two of the biggest stars of these Olympics were asked for their thoughts on President Trump's comments on Hunter Hess.