Sports broadcasting giant ESPN launched its new direct-to-consumer (DTC) streaming service. The service, officially branded simply as ESPN, will offer fans two distinct subscription plans: ESPN Unlimited and ESPN Select.

Here is everything you need to know about the ESPN streaming service, including the plans that are currently available for subscribers.

Cable’s last anchors—sports and news—are shifting online as ESPN, Fox and CNN launch ambitious new streaming services.

That may sound like a lot of fanfare, but ESPN’s new direct-to-consumer service has launched with much less of a circus than a media industry watcher might have expected one, three, even five years ago. That’s because ESPN is releasing a revolutionary new project that it doesn’t really want you to buy.

Disney this week launched ESPN direct-to-consumer sports streamer — to get “all of ESPN, all in one place,” with no need to subscribe to a cable, satellite or internet TV service. The premium ESPN Unlimited tier is regularly priced at $29.

Monday Night Football games will primarily air on ESPN during the season, with select matchups also available on ABC. You’ll be able to stream every Monday Night Football game on your phone or tablet with an active subscription to NFL+ ($6.99/month or $39.99/year).

About 35 million households have stopped paying for the sports cable channel ESPN over the past 15 years. Another 30 million will join them in the next decade, according to internal projections. Jimmy Pitaro has a plan to win some of them back.