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Lineman Dion Dawkins announced 100 exclusive pairs of SHNOW goggles will drop at 3 p.m. Friday in the Bills Store, according to a post on the team's social media pages.

Abercrombie & Fitch Co-owned apparel brand Hollister - that made waves this season with multiple record-setting campaigns ...

As the Detroit Lions embark on their playoff run, local retailers are expanding their offerings and are seeing increased ...

The Detroit Lions launched a "We Want More Tour" on Jan. 6 that hit a variety of parts of the state — including Michigan Central in Detroit — and Windsor, helping fans to get pumped up for this ...

See the custom Chiefs and Kansas City-themed designed patches that are a hit with fans wanting to make their team apparel ...

A Beverly sports apparel shop started as an idea that has grown to be a supplier for local high schools. Diane Rock of Rock ...

As the Lions' Saturday playoff game approaches, here's a look at Lansing area businesses where you can get game day gear, ...

The Detroit Free Press has found stores in Detroit and websites offering unique Detroit Lions gear to wear for the home ...

First, my credentials: a Bills fan since the team started in 1960. Purchaser of $3 bleacher seats in the Rockpile days.

Regina Jackson, better known as "Momma 5" and the proud mother of Commanders star Jayden Daniels, entrusted Shooters Sports ...

Defensive end Jack Sawyer is also cashing in with a custom merch drop. The post Ohio State Merch Sales Spike 550% Ahead of National Championship appeared first on Front Office Sports.