In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to ...

Nike Basketball unveiled a very dramatic hype video on Monday for the upcoming LeBron XXIII sneakers, with the Los Angeles Lakers star donning a crown and quite the scowl.

The marathon trend has fueled the rise of emerging brands such as Hoka and On Running, while major players, including Nike, Adidas, Anta, and Li-Ning, have shifted more focus toward running shoes.

On August 29, Beijing time, Clippers star James Harden shared photos from his 36th birthday celebration ... along with a pair of pink sports shoes. He also accessorized with a necklace and bracelet, ...

On August 29, Beijing time, Clippers star James Harden shared photos of his 36th birthday party ... denim capris, and pink shoes, complemented by stylish accessories like a necklace and bracelet, ...

One of the best things about being a star in the NBA is having a shoe sponsorship. Most can boast that, but only a select few ...

Derrick Rose’s $185M Adidas deal was once full of promise but turned into one of the NBA’s biggest shoe busts due to injuries ...

Nike's basketball line is littered with NBA superstars. Many of the league's top players have endorsement deals with the ...

Endorsement deals have become a major part of the basketball industry. Shoe deals end up being by far the biggest endorsement ...

Coming up on his itinerary this month is Edwards’ first trip to China, as he, his agency and Adidas, which markets Edwards’ ...

The upcoming "Molded Leather" Harden Vol. 9 releases on Aug. 26 exclusively at Adidas.com and at select Adidas retailers. The ...

LA Clippers guard James Harden's ninth signature adidas basketball shoe is dropping in a premium "Molded Leather" colorway.