The “Bronny” colorway carries forward the lightweight construction and durable traction of the NXXT Gen model, which was specifically designed to handle the fast-paced nature of today’s game. This ...

Los Angeles Lakers star LeBron James is getting roasted this week over his latest ad for Nike promoting his new sneaker.

Nike is set to honor LeBron James ‘s monumental scoring record with an official release of the LeBron 23, dubbed the “40K Gold” colorway. The new signature sneaker celebrates King James as the first ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to ...

Los Angeles Lakers star LeBron James dropped a new advertisement from Nike that caused mixed reactions from fans.

LeBron James has never been shy about embracing the weight of his legacy, but his latest Nike ad might be his boldest ...

LeBron has been the face of the league for two decades. During that time, he's been arguably the biggest name on Nike's roster as well. And the brand recently released a new ad featuring the Los ...

The Los Angeles Lakers season begins in exactly 50 days, and when LeBron James steps on the floor, he will become the longest-tenured player in NBA history, ...

Lakers superstar LeBron James faces significant backlash over a new Nike ad proclaiming his crown is untouchable.

Nike and Los Angeles Lakers star LeBron James have released a Forever King teaser for the LeBron XXIII, set to release in October.

Nike Basketball unveiled a very dramatic hype video on Monday for the upcoming LeBron XXIII sneakers, with the Los Angeles Lakers star donning a crown and quite the scowl.

Kyrie Irving's trade request in the summer of 2017 sent shockwaves through the NBA. For fans, it felt like the breakup of a dynasty just a year removed from Cleveland's first champ ...