Nike was straightforward. It called James “The Forever King” and showed a close-up shot of LeBron’s face as he slowly looked up. Throughout the clip, a narrator delivered lines about how he had ...

Los Angeles Lakers star LeBron James dropped a new advertisement from Nike that caused mixed reactions from fans.

The relationship between Kyrie Irving and LeBron James has been at the center of a lot of headlines lately. They haven't played for the same team ...

LeBron has been the face of the league for two decades. During that time, he's been arguably the biggest name on Nike's roster as well. And the brand recently released a new ad featuring the Los ...

Lakers superstar LeBron James faces significant backlash over a new Nike ad proclaiming his crown is untouchable.

Lakers star LeBron James once said he dsicovered Talen Horton-Tucker. Now Horton-Tucker is set to leave the NBA.

LeBron James of the Los Angeles Lakers is one of the greatest basketball players of all time, but he is also a fan of all sports. He loves college ...

According to Perkins, the relationship between LeBron James and Kyrie Irving was complicated by Kyrie’s admiration for Kobe Bryant.

The idea that Doncic would be teaming up with LeBron James was remarkable for Lakers fans. Doncic and James shared the court for a few months, but ultimately fell short in the first round of the NBA ...

A new offseason and a new LeBron James story. This appears to be the pattern throughout James' illustrious career, but this ...

It was a bumpy ride for LeBron James and the Lakers this summer, but the two sides seem to have come to an understanding.

LeBron James has become something of a white whale for the Golden State Warriors. They pursued him at the 2024 trade deadline ...