Former NFL star Tom Brady turned heads at Super Bowl LX this past weekend, but it wasn't his athletic prowess that captured the spotlight - it was the watch on his wrist. Known n ...

Super Bowl LX was a chance for the rich and famous to show their faces at one of America's most grand events. Naturally, it ...

John Mayer. Jay-Z. Brad Pitt. Roger Federer (who’s actually been an ambassador for a quarter of a century, but more on that ...

The price of gold has never been higher, which will in turn mean you can expect the cost of producing solid-gold watches to ...

Noted watch connoisseur and unofficial guy of the week Bad Bunny wore a platinum Cartier Crash to the Super Bowl LX halftime ...

The pre-owned luxury watch market is booming, outperforming new sales as demand outstrips supply and prices soar. Iconic brands like Rolex and Patek Philippe are seeing significant value appreciation.

Tom Brady drew attention ahead of the NFC Championship after posting a photo of a $650,000 Patek Philippe watch.

Drivers in the Rolex 24 will represent at least 30 countries and will be racing across four categories: Grand Touring ...

The 2026 Rolex 24 began Saturday, Jan. 24 and ended Sunday, Jan. 25 at Daytona International Speedway. Here's a play-by-play, ...

The Rolex 24 begins the racing calendar at Daytona International Speedway. Here's what to know about the 24-hour race in 2026 ...

The event was founded by Bill France in 1962 as the three-hour Daytona Continental. Winning the race earns drivers a coveted Rolex Daytona watch, a significant status symbol in motorsports. DAYTONA ...