In a cooling market, makers have been putting more emphasis on sponsorships and famous athletic ambassadors, especially in ...

Noted watch connoisseur and unofficial guy of the week Bad Bunny wore a platinum Cartier Crash to the Super Bowl LX halftime ...

By Robertino Altieri, CEO of WatchGuys.com Gold has always occupied a strange dual role in the watch world. It is both a raw ...

Porsche opens the 2026 IMSA season with a dominant overall victory at the Rolex 24 at Daytona as fog, cautions, and late ...

A Rolex worth $20,000 was left in plain sight, over and over again. Most people didn’t hesitate to take it. Some took the ...

Three Swiss watchmakers gained market share in 2025 as luxury watch market dynamics evolved, per a new Chrono24 report.

Watches of Switzerland lifted its sales growth expectations for the current fiscal year, helped by strong demand for its high-end labels and the acquisition of Deutsch & Deutsch. The luxury-watch ...

Fresh off his top spot in GQ ’s Watches of the Week, John Legend swapped his gold Cartier for an equally tasteful ...

The DP World Tour and Rolex have announced a significant long-term extension of their partnership, ensuring the Swiss watchmaker continues as the official ...

British military watchmaker has made its white "Arctic Radar" dive watch color available on the automatic version.

President Donald Trump is being asked to provide more information about the Rolex watch and gold bar he accepted from Swiss ...