After tons of research we bought a Tesla Model Y. We didn't realize how expensive it'd be to insure it. Now we want to sell it.

This suggests that the reaction of consumers to Mr Musk’s antics are only one reason for falling sales. An updated Model Y, Tesla’s best-selling vehicle, has just gone on sale. In preparation Tesla ran down inventory of the old model, crimping supply. Customers have doubtless held off purchases until the new car is available.

Some in the 50501 movement aim to waste dealerships' time by pretending to buy Elon Musk's cars, only to walk away.