Austin-based prebiotic soda company Poppi is stepping into higher education, at least temporarily. The company announced ...

Leave it to Alix Earle to turn back-to-school season into the hottest event of the summer! The TikTok queen stunned UT students on Friday when she popped up on campus to announce her latest career ...

Earle visited every sorority house from the University of Texas. Earle met with sisters and assisted in their rush processes.

Braxton Berrios, the Houston Texans' wide receiver, celebrated a Week 2 preseason victory against the Carolina Panthers, 20-3 ...

A popular social media influencer known for her "Get Ready With Me" (GRWM) videos surprised students interested in Greek life ...

Braxton Berrios’ girlfriend, Alix Earle, attended the preseason game of her boyfriend to cheer for him. The NFL wide receiver ...

Newsletter publishers are having a moment again. Beehiiv, a four-year-old competitor to the larger and older Substack, is on ...

Can you go from serving frozen custard to earning $250,000 for each of your TikTok videos? You sure can — and Alix Earle is ...

There’s only one 5’6, beaming blonde who could make sorority girls sneak out during “dry week” and encourage incoming ...

A new report from influencer marketing platform Traackr reveals that beauty and fashion brands are experiencing an “attention ...