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Opinion | Rucker: Tennessee's switch to Adidas is a big risk worth taking

The University of Tennessee will switch from Nike to Adidas in July 2026.

Music Industry Moves: Kobalt and Spotify Lock In New Direct Licensing Agreement

Spotify and Kobalt have signed a direct and multi-year licensing agreement in the United States. The agreement will expand ...
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Five-star basketball forward responds to Tennessee-Adidas partnership

The University of Tennessee announced a 10-year partnership with Adidas on Wednesday, effective July 1, 2026. Adidas will ...

Cooper Flagg is the highest rated rookie in NBA 2K26

The future is bright 🤩 Here are the Top 10 rookies entering the League in #NBA2K26 pic.twitter.com/EeQOe6zIAx ...