Apple has abandoned decade-long efforts to build an electric car, according to multiple media reports, calling time on a project that some saw as potentially transformative for the auto industry.

Apple had “imagined the car being priced at around $100,000” and had tentatively planned for a 2028 launch, but executives at the tech giant “were concerned about the vehicle being able to ...

Apple is reportedly laying off 614 workers after cancelling its decade-long effort to build a self-driving electric car in its first round of job cuts since the pandemic. The Cupertino, Calif.-base… ...

Apple Lays Off 614 Workers After Canceling Electric Car Project Apple suffers its first major round of layoffs since pandemic, after shutting down its vehicle program, "Project Titan" ...

Apple has informed California officials that it is laying off 614 workers in the state, months after it reportedly canceled its electric car project.

Apple spent $10 billion over 10 years to develop an autonomous electric car, known as Titan, with the goal of competing with Tesla by Elon Musk. However, after a decade of effort, the project was ...

Apple has cut more than 600 employees in California as it pulls back from two major projects. The layoffs follow struggles with cost overruns and delays in Apple's electric-car and screen projects.

The project's goals evolved, with Apple exploring various aspects of automotive technology, including self-driving capabilities, electric vehicle technology, and advanced car design.

Apple Kills Electric Car Project, Will Shift Staffers to Generative AI Home Digital News Feb 27, 2024 11:24am PT ...