Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group.

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

UK fast-fashion retailer Boohoo has renamed itself Debenhams Group four years after it bought the business from ...

The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...

Boohoo’s parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought ...

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

(Reuters) -British online fashion retailer Boohoo said on Tuesday that it was rebranding itself as Debenhams Group and also ...

Boohoo is changing its name and becoming Debenhams Group, a strategic shift highlighting the growing challenges within ...

Boohoo's rebrand follows a huge fall from grace. It had been among the big winners in the online fast fashion revolution - ...

Rebranding as Debenhams Group offers Boohoo an opportunity to capitalise on a well-known name, but a re-brand won't fix ...

Since acquiring the Debenhams brand in 2022, following the long-suffering department store chain’s administration, Boohoo ...

Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers ...