The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable “green aprons” as part of CEO Brian Niccol’s broader plans to revive the slumping brand.

Coffee chain Starbucks will provide two branded black shirts to all its workers for free, in hopes of making their iconic ...

There is a disconnect between Starbucks’ public commitments and the practices of the CEO. Starbucks CEO faces major backlash ...

Starbucks is implementing a new dress code for workers starting in May that the coffee giant says will "create a sense of ...

Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back ...

Starbucks is continuing to make changes under CEO Brian Niccol, but this time, it's about the employees. Beginning May 12, ...

With a cup of Starbucks coffee now often costing customers upwards of $6, money-minded patrons are eager to get more bang for ...

Starbucks is updating its dress code, limiting the amount of colors staff can wear with its green aprons starting on May 12.

Starbucks on Monday announced a new dress code for its baristas, part of CEO Brian Niccol’s efforts to overhaul the coffee giant’s image.The new uniform guidelines are designed to make the company’s ...

Starbucks is tightening its dress code. In a move meant to refocus the customer experience and elevate its signature green apron, the coffee giant announced Monday that all baristas must adhere to a ...