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Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...
Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of classic American cereals, according to a press release issued Thursday.
WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...
Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old US cereal company.
The $3.1 billion acquisition would combine Ferrero, which makes Tic Tacs and Nutella, with the producer of Frosted Flakes and ...
Ferrero has confirmed the confectionery giant has entered an agreement with WK Kellogg to acquire the US cereals business for $3.1bn.
WK Kellogg (KLG) shares soared more than 30% on Thursday after the Italian chocolate maker Ferrero agreed to buy the company ...