Winter Olympics star Eileen Gu is one of the most marketable athletes at the 2026 Milan-Cortina Games. “The Snow Princess,” as she is affectionately called, earned over $23 million in 2025. Most of the earnings came through endorsements.

Eileen Gu made the choice to compete for China over the USA. This is how much the skier makes representing China at the Olympics.

Eileen Gu, the American-born Olympic skier who competes for China, has slammed the organizers at the 2026 Games for not rearranging events to work around her schedule after she fell during one of her jumps Saturday,

Why Eileen Gu chose to represent China, and how identity, Olympic goals, and global endorsements shaped her controversial career decision.

Two-time Olympic gold medalist Eileen Gu defended her choice to represent China in freestyle skiing, saying the U.S. "already has the representation."

American-born Olympian Eileen Gu scored millions from China in 2025 – a staggering payout exposed in a public budget before officials quickly scrubbed her name from the record, according to a report.

Eileen Gu crashes in big air qualifying at the Winter Olympics but lands her final jump to secure a place in the final.

The freestyle skier, born and raised in the United States, switched to Team China in 2019.

Eileen Gu was born and raised in California.