The S25 Ultra screen is bright, brilliantly so. It has more nits than your average primary school class, measuring 1,860 of them in the display's output. This makes it brighter than its aforementioned Apple rival and offers up a fantastic viewing experience.

Samsung calls this phone Ultra because everything is supposed to be ultra. But the regular S25 and S25 Plus have a lot of its best specs and features and cost much less.

The ‘Ultra’ moniker used to mean that Samsung is giving you the best hardware there is to offer in smartphone technology. With the S25 Ultra, Samsung decided to focus more on software, namely the upgraded Galaxy AI over major hardware changes.