PGA Tour Superstore has a new chief. The Atlanta-based golf retailer has named Troy Rice its new chief executive officer, effective Sept. 2. He succeeds Dick Sullivan who announced his plans to ...

They come into PGA Tour Superstores and practice on a simulator. What’s the pace you’re setting on new store openings? We are trying to open between six and eight new stores a year.

Rice, who will report directly to The Blank Family of Businesses Owner and Chairman Arthur M. Blank, will begin his new role at PGA TOUR Superstore on Sept. 2, 2025.

Troy Rice has been named the new chief executive officer of national golf retail chain PGA TOUR Superstore. His retail experience includes senior leadership roles at several major retailers ...

ATLANTA – National golf retail chain PGA TOUR Superstore announced on Tuesday, Troy Rice as the new chief executive officer. Rice comes to PGA TOUR Superstore after three years as CEO of retail ...

Troy Rice has been named the new chief executive officer of national golf retail chain PGA TOUR Superstore. His retail experience includes senior leadership roles at several major retailers ...

Troy Rice Named CEO of PGA TOUR Superstore Decorated executive and former Total Wine & More CEO brings more than 30 years of experience in retail industry, including 16 in senior roles at The Home ...