Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and ...

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior.

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses ...

Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman.

A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move ...

TikTok’s ‘out of phone’ program allows brands to repurpose their TikTok content and target consumers with digital out of home ...

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand. — Steven Cardwell, vp of program marketing, HBO If you attended CES in January—or ...

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.

Early Days At the start of the brand’s marketing journey, a time when social media wasn’t quite the marketing channel that it is today, Gangan took Nested Bean’s patented design exclusively to retail ...

There's a growing concern that the widespread adoption of AI can lead to "blandification"—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can ...