FCB NEO, part of FCB India, has appointed Binay Mehra as Senior Vice President.with 17 years of deep-rooted experience in the ...

Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and ...

Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have ...

As AI reshapes the advertising landscape, global players see heavy losses on Wall Street, but will India’s fast-growing ...

Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build ...

From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the ...

Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of ...

Lyndon Louis has joined the Exicon Group as National Creative Director. Lyndon Louis joins Exicon from McCann Health India ...

Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases ...