The United States Federal Trade Commission (FTC) defined puffery as a "term frequently used to denote the exaggerations reasonably to be expected of a seller as to the degree of quality of …

The meaning of PUFFERY is exaggerated commendation especially for promotional purposes : hype.

Advertisers use a great deal of puffery. Statements made in an explicitly joking manner are not puffery. Puffery does not affect the buying behavior of consumers.

PUFFERY definition: undue or exaggerated praise. See examples of puffery used in a sentence.

puffery in American English (ˈpʌfəri ) noun exaggerated praise, as in advertising

Sep 22, 2016 · Puffery is a form of advertising in which a product or service is praised as being superior to all others like it, without any evidence to back up the claim. This is done for the sole …

Excessive or false public praise. Harvest was promptly pegged as a "lite" group, a purveyor of pop puffery.