The leading source of advertising, marketing & media news
3 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Weekly roundup: National Gallery reshuffles marketing team, …
20 hours ago · Welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen ...
Mars launches global agency review | Marketing-Interactive
21 hours ago · linkedin /. Global leader in confectionary, pet care and food products Mars has launched a global review of its agency partners. The review kicked off in early November 2024 and encompasses media ...
Guerilla marketing stunts certainly capture attention, but do they ...
1 day ago · However, do these types of guerilla marketing tactics still work in an increasingly digital age? MARKETING-INTERACTIVE asked subscribers on its Telegram channel and heard that 58% do not see these ...
Interview: How brands can take their sonic branding to the next level
4 days ago · With the rise in sound-on social platforms, streaming, podcasting and more, the world of communications has never been more sound-on. In this exclusive Q&A, MARKETING-INTERACTIVE speaks with ...
Most Recent - Marketing-Interactive
1 day ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
News - Marketing-Interactive
Nov 8, 2024 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
How visual communication and AI is changing how we work
Jul 16, 2024 · Businesses perform better with AI. When it comes to embracing AI, businesses immediately see positive results, with nine out of ten (90%) of the business leaders we surveyed agree that the quality ...
How marketers can navigate transparency in AI-generated ads
Oct 11, 2024 · Brands and advertisers: Brands should prioritise transparency and work with their partners to clearly communicate when AI is used in their advertising, setting an industry standard for honesty and ...
About Us - Marketing-Interactive
Jun 30, 2024 · About Marketing–Interactive. updated. 30 June 2024. Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to ...