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  1. Nike Reintroduces “Just Do It” to Today’s Generation with “Why …

    Sep 4, 2025 · "Why Do It?” also stands as a bold recommitment to Nike’s founding belief: When you show up and try, anything is possible. The campaign reminds athletes across all …

  2. Just Do It - Wikipedia

    Just Do It is a trademark of shoe company Nike. The tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the …

  3. NIKE SLOGANS OVER THE YEARS - historyoasis.com

    Apr 1, 2025 · Explore Nike's iconic slogans from "Just Do It" to "Find Your Greatness" and their impact on brand success.

  4. Nike's "Just Do It" Origin Story Is Surprisingly Dark

    Jun 30, 2025 · The “Just Do It” slogan has been an incredibly successful vehicle for Nike to cement its place as an athletic brand, but it also proved to be a groundbreaking moment for …

  5. The Nike “Just Do It” Slogan: Origin, Meaning, and Impact

    Sep 6, 2023 · Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their …

  6. Nike's nearly 40-year-old slogan gets an update - NPR

    Sep 5, 2025 · One of the world's most famous brands is getting a new slogan. Nike is turning its nearly 40-year-old tagline - just do it - into a question. Why do it? (SOUNDBITE OF …

  7. Nike’s ‘Why do it?’ messes with one of the most iconic taglines ...

    Sep 5, 2025 · Nearly 40 years ago, Nike introduced its iconic “Just do it” slogan, which ultimately fueled one of the most successful and influential marketing campaigns in U.S. history.

  8. Nike Has a New Slogan, and It’s Coming for Gen Z’s Cringe Culture

    Sep 5, 2025 · Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an …

  9. Nike Has a New Slogan for the Anxious Generation: Why Do It?

    Sep 4, 2025 · For nearly four decades, Nike has been telling people to “Just Do It.” Today, the brand is reintroducing its iconic tagline, flipping it into a question: “Why Do It?” The answer to …

  10. The Power of ‘Just Do It’: A Comprehensive Analysis of Nike’s …

    Feb 21, 2023 · Nike’s “Just Do It” campaign is one of the most famous and successful marketing campaigns of all time. The three-word slogan has become synonymous with the brand and is …