Under U.S. trademark law, protection may extend to brand names, logos, slogans, product packaging, sounds, and, in some cases, colors or design elements that identify the source of goods or services. Understanding what aspects of your brand are protectable and how to structure that protection is essential to building long-term brand value. At Emerson Thomson Bennett, we help clients identify protectable trademark assets and develop strategies to secure and enforce their rights. Contact our team
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