New video message from Kid Rock about his upcoming Rock N' Roll Rodeo. Also, check out this great article from Sports Illustrated about the event. (Thanks SI) https://www.si.com/fannation/rodeo/pbr/rodeo-world-about-to-be-rocked-by-kid-rock To purchase the single day ticket for Kid Rock's Rock N' Roll Rodeo 1. go to www.pbr.com/worldfinals 2.Click on the SINGLE-DAY PRESALE button within the Kid -Rock’s Rock N’ Roll Rodeo listing 3.Enter code COWBOY to unlock the presale | Kid Rock

Don’t miss the inaugural Kid Rock’s Rock N Rodeo on Friday, May 17. Kid Rock’s Rock N Rodeo is a reimagined rodeo with six teams, each led by a legendary rodeo head coach who will compete in bracket-style competition with a team being crowned at the end. And Kid Rock himself will be performing live in concert during the event. | PBR