1.8K views · 23 reactions | CEO Mike Cessario turned to a marketing trick he said his team at Liquid Death still uses today: What’s the dumbest possible idea? If you try to think of a smart idea, then your brain is hard-wired to think about successful examples that already exist, he explained. | CNBC Make It | Facebook
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838K views · 13K reactions | Liquid Death started as a fun experiment for founder Mike Cessario, who just wanted to make his friends laugh. Turns out, it was a billion-dollar idea — but let’s start at the beginning. | Million Stories Media | Facebook
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838K views · 13K reactions | Liquid Death started as a fun experiment …
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